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what
can a web site do for me?
: targeted audience
Advertise
to a Targeted Audience
Web
sites can reach international clients or they can reach local users,
or both. They can target potential clients with specific interests
and backgrounds, or open themselves to the widest possible range
of people. This control is unparalleled in advertising: a billboard
can target those who drive a specific route to work, and a newspaper
ad can target the people who read the classifieds or the sports
sections, but that sort of demographic is vague at best.
The best way to determine who sees and uses your
site is the manner in which you broadcast it. Linking to organizations
whose membership parallels your target audience is a good step,
as is advertising on commercial or informational sites that your
target audience may visit. On a local level, what better way to
advertise to local businesses than by putting a banner on a local
chamber of commerce page like www.carlislechamber.org
or an internet service provider page like www.pa.net? |
