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What
can a web site do for me?
:
24 hrs.
Collect
and Distribute Information 24 hrs/day
Customers
may often have questions about your business or services
that can't be explained in the small space allowed
in a print ad or brochure. Without a web site, they
can only get the answers they need by calling or visiting
your location during business hours. That not only
takes up time during their busy work day, it also
takes up yours! A web site, on the other hand, is
an affordable medium that can contain as much information
as you want; you can even tailor it to addressing
common questions or concerns using an FAQ (Frequently
Asked Questions) section. Even better, it's available
at the user's disgression, whether they want to peruse
it during their lunch hour at work or at night before
they go to bed.
The web is not, however, a one-way
street. Just as useful as the ability to provide information
is the ability to gather it. Want to know who's interested
in your services? Put an entertaining online survey
on your site. Want to get addresses to send out notices,
whether by u.s. mail or e-mail? Offer users a discount
on products if they sign up on your mailing list.
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